QVC’s parent firm is taking management of the Home Procuring Community for about $2.6 billion in stock to create what they say will be the third-largest e-commerce company within the United States. QVC, which employs more than four,000 employees in southeastern Pennsylvania, includes QVC Studio Park in West Chester, a warehouse in Lancaster County, and a warehouse for Zulily, the Seattle-based mostly cell-buying community QVC bought two years ago, close to Bethlehem.
Both QVC and Dwelling Procuring Community had been dealing with sluggish gross sales as Amazon dominates on-line shopping, though both had long moved beyond the cable channels they were famous for and have been refashioning themselves for customers more used to purchasing on their cell phones.
QVC employs round 2,200 at its headquarters and QVC Studio Park in West Chester, and more than 150 at a warehouse close to Bethlehem for Zulily, the Seattle-based cell-shopping retailer that QVC bought two years ago to invigorate its on-line gross sales.
Dwelling shopping channels accounted for over $10 Billion of sales in 2012, and though many dwelling purchasing retailers are increasingly driving shoppers to their online websites, dwelling purchasing is a low danger channel to discover when entering the US market.
In a bold bid to develop into more relevant, West Chester-based mostly TELEVISION-buying network QVC will merge with the St. Petersburg, Fla.-primarily based Residence Procuring Community to better compete towards the likes of Amazon and Walmart as more customers use smartphones and other gadgets to seek out the most effective deals on-line.